Apologies for the lack of post last week, but I’m gonna make it up to you with a long, in-depth and semi-researched post today, FULL of complaints and whining! I spoil you.
So if you are involved in (or a semi-desperate observer of) the Children’s Publishing market, you were probably aware of the controversy caused last week by the celebrity-heavy line up of children’s titles for next year’s World Book Day. 4 out of the 10 books that will be £1 on World Book Day 2018 to promote reading, were written by celebrities.
You are also probably aware that, ludicrous as this seems, it isn’t surprising. Controversy over celebrity children’s writers has been a growing topic over the last couple of years, when everyone from Jamie Lee Curtis to George friggin Galloway to Eyebrows Delevingne has been cranking out children’s/YA books.
If this is all getting a bit TL;DR (get me bein’ all down with the internet), then this gif pretty much summarises my feelings on the issue:
Unlike most ACTUAL children’s authors, feeling personally victimised by the industry isn’t that new to me (pardon the self pity), so when I hear about a celebrity getting a publishing deal that would probably have paid for at least half a dozen debut authors, it just gives me a particularly violent burst of the impotent rage and sadness I’m usually feeling when I think about children’s publishing.
But I didn’t particularly want to talk about why this is A Bad Thing, because I really do feel like that’s pretty self-evident. (If you don’t think so, David Almond, Patrick Ness and Joanne Harris, among others, have gone into it.) What I wanted to talk about was the brain-frazzling logic I’ve seen defending the celebrity children’s authors. For instance, World Book Day director Kirsten Grant has said, “Yes, there are celebrity writers on the list (who have written their own books), but if they are the catalyst to encouraging a non-reader to pick up a book and start a nationwide conversation about reading, then everyone will be better off.”
Now, Kirsten, are you telling me that you honestly believe that the average 5-8 year old knows (or gives a flying fuck) who Clare Balding is? Don’t get me wrong, I love Clare Balding – I think she’s very good at her actual job, but I’m not sure her prominence in the televised sports presenting and journalism field is going to have brought her to the attention of many kids, however much they might love animals.
What Kirsten Grant MEANS is that these children’s PARENTS have heard of Clare Balding, and so are more likely to choose a book written by her whilst stood in the kid’s section at Waterstones, staring at the multi-coloured, floor-to-ceiling mirage before them and clutching tenners in their sweaty, panic-stricken hands – because it’s easier. It’s easier than doing some research into children’s books and their non-celebrity authors. It’s easier than asking a bookseller who they would recommend. It’s easier than picking something at random and your child-hating it because they told you that until they’ve read Dick King Smith’s entire back catalogue they couldn’t possibly touch Jacqueline Wilson.
And that’s okay. I get that. I’m not a parent, but that shit looks well stressful, and I can easily imagine ignoring these options in a field where you feel a bit in over your head.
But I don’t think it’s right for publishing companies to ENCOURAGE that. It feels lazy, to me, to spend loads of money slapping a celebrity’s face on an often-ghostwritten book and screaming about it, regardless of its quality, to push parents towards buying something easy. Surely more children will end up reading if they’re given something because it’s good. (Slight disclaimer here that I do know there are celebrity authors – David Walliams, for one – who write genuinely good kid’s books. But it’s an exception-not-a-rule situation.)
So yeah, that’s my two-bit. Please don’t try to tell me that publishing celebrity authors will encourage children to read, because you know and I know that is nonsense.
(And FYI, I’ll write you a children’s book for like 1/1000th of the price of Cara Delevingne.)